Blockbuster drops prices in U.K.

Don't count out Blockbuster's brick-and-mortar stores at this time -- a minimum of not within the U.K. The rental chain has introduced a brand new initiative in the traditional stores which will lower the rental cost of numerous recent photos to 99p. ''Harry Potter and also the Deathly Hallows 1,'' ''Tron: Legacy'' and ''Meet the Fockers'' are probably the game titles the shop is going to be leasing at a lower price Blockbuster can also be decreasing the cost of their gaming rental fees to five pounds for five nights. The cost change also includes Blu-Ray. The shop is attempting to make leasing physical copies of films, games and Television show more tech-friendly having a smartphone application that can help clients to order movies. The organization also did not miss the chance to take a chance at rival Netflix. ''(A)t a period when rivals coping plunging share prices or higher-stretching themselves to provide, it provides me with and also the relaxation from the Blockbuster team an enormous feeling of pride that people are capable of have the ability to get this to radical change,'' stated commercial director Gerry Butler inside a release. Contact Mike Thielman at mike.thielman@variety.com