Matt Damon's 'We Bought a Zoo' to Sneak on Thanksgiving Weekend

20th Century Fox will sneak Cameron Crowe's We Bought a Zoo on November. 26 -- four days just before the Matt Damon-Scarlett Johansson starrer opens country wide on 12 ,. 23.our editor recommendsScarlett Johansson and Matt Damons 'We Bought a Zoo' Specific by PETA Charge time involving the sneaks as well as the movie's official debut date is unequalled, according to Fox, and reflects the studio's confidence inside the PG-rated film. The film may have on November. 26 in than 800 theaters country wide, although that number could grow. Sneaks are used by art galleries to create word-of-mouth and, sometimes, trigger reviews. "Every occasionally, we're sufficiently fortunate to get have a very picture that audiences of types and then any age respond so strongly, it relates to a sizable and unforeseen event. We Bought a Zoo is always that kind of picture -- and Thanksgiving is a good time to share it via this special very early preview," Fox leader and chief marketing officer Oren Aviv mentioned. Fox made a decision to help keep the sneaks good final results of test tests in large urban centers and America's heartland. The studio is joining track of TOUT around the "TOUT Takeover," that will permit people attending the sneaks to write their unique reviews in the film (one entrant will win a trip for four for the Hillcrest Zoo). The social media campaign will even add a live speak with Crowe carrying out a film, and tie-inches with Facebook . "In my opinion I'm the primary one acquiring the first holiday gift," Crowe mentioned. "Holding previews up to now before our opening can be a bold movie -- but that's among the numerous reasons I really like it." We Bought a Zoo, also starring Elle Fanning and Thomas Haden Chapel, notifies the story of basically one father who want to give his family a completely new start and moves with a home that's smack in the heart of a lesser-and-out zoo. Together, he and also the two children make an effort to restore the zoo towards the former glory. Crowe co-written the script with Aline Brosh McKenna, with Julie Yorn and Ron Yorn creating. Related Subjects Matt Damon Scarlett Johansson Cameron Crowe We Bought a Zoo